Offending brands don't have a bright future
Browsing through the internet looking for a new desk lamp my attention got drawn to a series of slick design models produced by an...
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When current events put a shade on your brand
The company RODEEO offers me via Instagram to rent a motorbike in Marseille and even offers me a promo code ..... In the light of the...
A complete new brand identity for the SHF
The SHF (Société Hydrotechnique de France) recently selected me to completely revamp their brand identity. Starting with the creation of...
Can my trademark support my business development?
During workshops I often like to make a comparison between a brand name and a suit. Indeed, both of them need to be adjusted to your type...
English unspoken
I keep repeating how a corporate name could is key to a successful business development and in the meantime I found this restaurant in...
How to respond to unfortunate brand association?
This not a premiere in brand history. Many companies in the past have been unwillingly associated to major catastrophes or criminal...
Shooting onself in the foot
I found that mobile repair shop in my Parisian neighbourhood and immediately froze with one question in mind: "How could an entrepreneur...
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