The power of narration
Your product or services get top scores when benchmarked and yet your market doesn't share your enthusiasm about their quality and technical superiority. It's probably because facts and data are not enough to convince prospects that your G&S are the best. You need to build a cohesive narrative that will provoke an emotional response among the targeted audience.
"Your story is unique and we can support you in putting it into words that will connect with your customers. You will no longer be seen as just another provider but as a problem solver!"
Content is King but
consistency is Queen
A website, a LinkedIn or a Twitter account and even a Facebook page are great corporate assets. But ... you need to feed all those channels with compelling contents on a regular basis to remain relevant on your market. It is the pertinency and the recurrence of your publications that will influence your customer target buying decision.
Also increasing your content base on your website through a blog for example is the best way to improve your organic search engine optimisation
Few additional thoughts
For whom ?
Startups / Spinoffs / Spinouts / Joint Ventures / SME / Large companies
Copywriting and creating ad hoc pictures is time consuming. Small businesses don't have enough staff to manage it while in larger companies, the task is often passed on to someone who is already busy with his own job. Externalising your brand content is the best way to ensure the mission will be carry out in a timely manner.
What we deliver
Editorial content creation. Customised photos and video production
We define editorial strategies tailored to your company budget. We adapt our services to your objectives in terms of business development and customer retention. We copywrite posts and articles to feed your blog or LinkedIn page. We also produce, in our in-house studio, customised photographs and video to boost your Instagram and Facebook accounts.
To go further
Some of our customers don't have time at all to manage their social accounts and therefore have mandated us to do it. On top of publishing the content we create according to an agreed agenda, we answer all the queries and reply to comments. We also monitor other users publications made with or about our customers products.