The Future of Insurance
I have recently steered and copy written a 40 pages study providing a glimpse into the future of Insurance for the account of...
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Peut-on utliser le storytelling dans un contexte B2B?
Nous avons tendance à penser que les entreprises achètent à d'autres entreprises sur la base de facteurs rationnels : Le prix, la...
Sharing a product launch on social networks
It's always a pleasure to support OLFACTIVE STUDIO in the launching of their new exclusive and niche fragrances. This time I had to wrap...
How frequently should I communicate on social media?
Although content is supremely important on social media, it’s not enough to just post your content and walk away. Social media is also...
Is story telling still in fashion?
Storytelling was the big marketing buzzword few years back but what about today? Is this approach using a narrative to create a deeper...
What content should my company share on social media?
Engaging on social media is no longer an option for companies, it’s mandatory A large number of small and medium enterprise heard they...
About the AIDA model
The AIDA model (Attention - Interest - Desire - Action) has underpinned marketing & sales strategies for over the past 120 years. It is...
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