Les marques qui offensent n'ont pas d'avenir
En recherchant une nouvelle lampe de bureau sur le web, mon attention a été attirée par une série de modèles au design élégant produits...
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Quand l'actualité met à mal votre marque
La société RODEEO me propose via Instagram de louer une moto à Marseille et m'offre même un code promo ...... A la lumière des récents...
A complete new brand identity for the SHF
The SHF (Société Hydrotechnique de France) recently selected me to completely revamp their brand identity. Starting with the creation of...
Can my trademark support my business development?
During workshops I often like to make a comparison between a brand name and a suit. Indeed, both of them need to be adjusted to your type...
English unspoken
I keep repeating how a corporate name could is key to a successful business development and in the meantime I found this restaurant in...
How to respond to unfortunate brand association?
This not a premiere in brand history. Many companies in the past have been unwillingly associated to major catastrophes or criminal...
Shooting onself in the foot
I found that mobile repair shop in my Parisian neighbourhood and immediately froze with one question in mind: "How could an entrepreneur...
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